About RecordFlower

RecordFlower grew out of a problem we lived with for years. We sold through a channel we didn't control: every order brought in revenue, but part of the margin stayed behind. Then came the admin. Our stock lived in one system, sales ran through another, and the two knew nothing of each other. We kept two lists, entered the same record twice, and corrected by hand whatever one list didn't know the other had.

That problem isn't tied to one marketplace. It applies to any record shop selling through a channel it doesn't control: the shop tracking stock in a spreadsheet or a till system, and the label watching its own releases scatter across places that don't talk to each other.

The existing solutions didn't fix it. A separate webshop next to the sales channel meant double administration, prices updated by hand, and the risk of selling the same copy twice. For a serious record shop, that's not a workable system. That's a second job.

RecordFlower is built for record shops and labels that take their own sales channel seriously. For the shop with five hundred carefully chosen titles and for the one selling tens of thousands. For the single-genre specialist, the generalist who stocks everything, and the dealer hauling crates from fair to fair.

Already selling online? We pull in your stock from there once, so you never have to recount it. From that point on, you manage your stock with us, and that channel stays one of the places you sell. Not selling there yet? You start here directly, with a file import or manual entry.

If your stock lives in a till system or a spreadsheet, that's your starting point. And if you're a label releasing your own records, your catalogue is the starting point.

One inventory, multiple channels, zero double work.

RecordFlower is an inventory and sales system for record shops and labels. Your entire stock comes together in one place: the records you already sell online, the crates that never made it there, and your own products, categories, and sets. From there, your stock flows to your own webshop and to the channels you choose. You sell commission-free, in nine languages, reaching buyers in 21 countries. Buyers pay directly into your own Stripe account, under your name, with your company name on the statement. Money never passes through RecordFlower at any point.

One copy exists only once, no matter how many places you list it. Sell it anywhere, and the other listings disappear within minutes.

Picture a Saturday morning at the counter. In the new setup, you scan a record and see it's already sold, before the customer has taken off their coat. The online order stands, the stock is right, and you don't have to send a cancellation that evening.

We host in the Netherlands, so your data and your customers' data stay under European law. The data centres are independently audited and certified to ISO 27001, ISO 9001, and NEN 7510.

Every day, we make a full copy of your store and store it in a second data centre at a different location. We keep those copies for a month. Every quarter, we actually restore a store from one, because a backup that's never been restored is just an assumption. We monitor the systems around the clock.

Your webshop is built on European rules: personal data processed under the GDPR, with a data processing agreement and a processing register, and a store that shows buyers the required information in the right place. Whatever you set yourself as a seller, such as your terms and your returns policy, stays yours.

Your stock, your orders, and your customer data are yours, and your payments run through your own Stripe connection.

There are three ways to work with us, and each builds on the last:

Core is the foundation: your stock in one place and a complete store on your own domain. You sell online, you design your own pages, and you choose which channels your stock reaches. For the seller who sells online and wants one system for it.

Shop builds on that, adding the shop floor. Your till talks to the system, you enter new records right where you're standing, and whatever you sell at a fair is straightened out that same evening. For the shop with a counter.

Growth starts where the standard system stops. A custom theme, custom functionality, and custom arrangements for hosting and maintenance. For the shop or label that needs something that doesn't exist yet.

With Core and Shop, hosting, maintenance, and upkeep are included in the monthly fee. With Growth, we agree those with you up front, along with any one-off setup costs. We walk through the job with you before we start. You know exactly what to expect.

We build RecordFlower ourselves. No third-party platform in between, no middleman, no roadmap set by a sales department. Every feature in RecordFlower exists because a seller needed it. We know our customers personally. That's how we want to keep it.

We don't replace your till, and we won't become a marketplace. A marketplace puts you back on someone else's platform, with the same dependency and the same fight for visibility you were trying to leave behind. We make sure your stock is right, your store runs, and your payments get processed.

You handle the promotion. We charge no commission and no markup on transaction fees; Stripe bills its rate directly to you.

RecordFlower started as a solution to our own problem. It's grown into a system that lets independent record shops and labels keep their own channel in their own hands.

Your store. Your rules. Your independence.