Packages, costs & subscriptions
Your records in Google Shopping: the product feed explained
1 September 2026 · Recordflower
Buyers don't just search in Google, they also search in Google Shopping. With RecordFlower's product feed your records appear there automatically, with current price and stock.
What is a product feed?
A product feed is a file that shopping channels such as Google Shopping can read automatically: all your records, with title, artist, condition, price and availability. RecordFlower keeps the feed up to date by itself. When a record is sold, it disappears from the feed.
Connect once
You create a free Google Merchant Center account and enter the feed URL from your dashboard there. From that moment Google reads your stock periodically. Without an advertising budget your records appear in the free listings; if you want to advertise, that same feed is the basis for it.
Part of the SEO add-on
The product feed is part of the SEO add-on (€ 6,00 per month, excl. VAT), together with meta texts per listing, an automatic sitemap and structured data. SEO is included in the Pro package.
Add SEO through your dashboard and put your stock in Google's shop window. More information at recordflower.com.