Sales channels
How does your vinyl webshop rank in Google? SEO explained for record shops
2 min
A webshop that's easy to find on Google attracts buyers actively searching for vinyl. RecordFlower offers SEO options that let you improve your webshop's visibility.
SEO: the basics
SEO stands for Search Engine Optimization: optimizing your webshop so search engines like Google index your pages better and rank them higher. Every product page in your RecordFlower webshop is set up SEO-friendly by default: a unique URL per item, readable titles, and structured product information.
The SEO add-on
Want more control over your findability? With the SEO add-ons you set the meta title and meta description per listing yourself: the texts Google shows in the search results. In addition, your store gets an automatic sitemap, structured data via schema.org, canonical URLs and a product feed that shopping channels such as Google Shopping can read. SEO Plus and SEO Pro are add-ons you switch on from your dashboard.
Practical tip
The descriptions you write per copy in the Hub go directly into your webshop. The more extensive and specific they are, the better your product pages rank in search engines. Artist, label, year, pressing and condition: every detail counts.
What does this mean for you?
Good SEO attracts buyers actively searching for what you sell. RecordFlower provides the technical foundation. You add the right content.
Add SEO through your dashboard. More information at recordflower.com.